Privacy Policy

Sterye Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Sterye.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including:

  • Information about your web browser, IP address, time zone, and some of the cookies installed on your device.
  • Information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site.

We refer to this automatically collected data as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log Files – Track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels – Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

  • Your name
  • Billing address
  • Shipping address
  • Payment information (including credit card numbers)
  • Email address
  • Phone number

We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect to:

  • Fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations).
  • Communicate with you.
  • Screen our orders for potential risk or fraud.
  • Provide you with information or advertising relating to our products or services (when in line with your shared preferences).

We use the Device Information we collect to:

  • Screen for potential risk and fraud (in particular, your IP address).
  • Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).
  • Assess the success of our marketing and advertising campaigns.
  • Provide targeted advertising and retargeting across platforms including Facebook, Google, and Instagram.
  • Provide email marketing (in line with your consent) about our products and offers.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

  • We use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here.
  • We use Google Analytics to understand how our customers use the Site – you can read more about how Google uses your Personal Information here.
  • You can opt out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by visiting the following links:

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to:

  • Access personal information we hold about you.
  • Request that your personal information be corrected, updated, or deleted.

If you would like to exercise this right, please contact us through the information below.

Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts (for example, if you make an order through the Site), or to pursue our legitimate business interests. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us: